The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research

International Marketing Review

Volumn 22, Issue 6, 2005, Pages 605-610

  Krishnamurthy, Sandeep ^a   Singh, Nitish ^b  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Electronic commerce; International marketing; Internet; Marketing

Indexed keywords

EID: 27844568484     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510630230     Document Type: Article

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