Effects of the internet on the marketing communication of service companies

Journal of Services Marketing

Volumn 19, Issue 2, 2005, Pages 63-69

  Lagrosen, Stefan ^a  

^a LINNAEUS UNIVERSITY   (Sweden)

Author keywords

Internet; Marketing communications; Relationship marketing; Services; Sweden

Indexed keywords

EID: 19644382377     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510591376     Document Type: Article

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