B2B international internet marketing: A benchmarking exercise

Benchmarking

Volumn 13, Issue 1-2, 2006, Pages 200-213

  Eid, R ^a   Trueman, M ^b   Ahmed, A M ^b  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Benchmarking; Business to business marketing; Competitive advantage; Critical success factors; Internet marketing

Indexed keywords

EID: 33644555889     PISSN: 14635771     EISSN: None     Source Type: Journal    
DOI: 10.1108/14635770610644682     Document Type: Article

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