The use of online marketplaces for competitive advantage: A Latin American perspective

Journal of Business and Industrial Marketing

Volumn 19, Issue 6, 2004, Pages 372-385

  Rohm, Andrew J ^a   Kashyap, Vishal ^b   Brashear, Thomas G ^c   Milne, George R ^c  

^a USA   (United States)

^b XAVIER UNIVERSITY   (United States)

^c UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Business to business marketing; Electronic commerce; Internet

Indexed keywords

EID: 8844247153     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620410556318     Document Type: Review

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