International e-marketing: Opportunities and issues

International Marketing Review

Volumn 22, Issue 6, 2005, Pages 611-622

  Sheth, Jagdish N ^a   Sharma, Arun ^b  

^a EMORY UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

Electronic commerce; Globalization; International marketing

Indexed keywords

EID: 27844580203     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510630249     Document Type: Article

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