Marketing strategy, contextual factors and performance: An investigation of their relationship

Marketing Intelligence & Planning

Volumn 22, Issue 2, 2004, Pages 128-143

  Sharma, Bishnu ^a  

^a UNIVERSITY OF THE SUNSHINE COAST   (Australia)

Author keywords

Australia; Manufacturing industries; Marketing strategy; Organizational performance

Indexed keywords

EID: 84993082479     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410525823     Document Type: Article

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