Business-to-business marketing as a key factor for increasing service revenue in China

Journal of Business and Industrial Marketing

Volumn 22, Issue 2, 2007, Pages 126-137

  Gebauer, Heiko ^a   Wang, Chunzhi ^b   Beckenbauer, Bernold ^a   Krempl, Regine ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b CHANGCHUN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

China; Customer service management; Manufacturing industries; National cultures

Indexed keywords

EID: 33847143559     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710730249     Document Type: Article

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