E-marketing and SMEs: Operational lessons for the future

European Business Review

Volumn 19, Issue 3, 2007, Pages 234-247

  Gilmore, Audrey ^a   Gallagher, Damian ^b   Henry, Scott ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Electronic commerce; Internet; Internet marketing; Small to medium sized enterprises

Indexed keywords

EID: 34249076602     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340710746482     Document Type: Article

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