In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit

Journal of Business Research

Volumn 59, Issue 9, 2006, Pages 982-989

  Beverland, Michael ^a   Lim, Elison Ai Ching ^a   Morrison, Michael ^b   Terziovski, Milé ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Consumer brand relationships; Interpretive research; Music; Retail atmospherics

Indexed keywords

EID: 33749058714     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.07.001     Document Type: Article

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