Cognitive inertia and the implicit association test

Journal of Marketing Research

Volumn 47, Issue 2, 2010, Pages 374-386

  Messner, Claude ^a   Vosgerau, Joachim ^b  

^a UNIVERSITY OF BASEL   (Switzerland)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Cognitive inertia; Implicit association test; Implicit attitudes; Order effects; Validity

Indexed keywords

EID: 77951192080     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.2.374     Document Type: Review

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