Repeated choosing increases susceptibility to affective product features

International Journal of Research in Marketing

Volumn 23, Issue 2, 2006, Pages 215-225

  Bruyneel, Sabrina ^a   Dewitte, Siegfried ^a   Vohs, Kathleen D ^b   Warlop, Luk ^a  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Affective product features; Choice; Cognitive product features; Consumer decision making; Self control depletion

Indexed keywords

EID: 33744533078     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2005.12.002     Document Type: Article

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