Counting every thought: implicit measures of cognitive responses to advertising

Journal of Consumer Research

Volumn 35, Issue 1, 2008, Pages 98-118

  Huang, Yanliu ^a   Hutchinson, J Wesley ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53549131234     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/527340     Document Type: Article

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