Deciding without resources: Resource depletion and choice in context

Journal of Marketing Research

Volumn 46, Issue 3, 2009, Pages 344-355

  Pocheptsova, Anastasiya ^a   Amir, On ^b   Dhar, Ravi ^c   Baumeister, Roy F ^d  

^a UNIVERSITY OF MARYLAND   (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Behavioral decision theory; Choice constriction; Constructed preferences; Context dependent preferences; Resource depletion

Indexed keywords

EID: 68649114564     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.3.344     Document Type: Article

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