The SMAART scale: A measure of individuals' automatic access to secondary meanings in polysemous statements

Journal of Consumer Psychology

Volumn 17, Issue 1, 2007, Pages 49-58

  Dimofte, Claudiu V ^a,c   Yalch, Richard F ^b  

^a GEORGETOWN UNIVERSITY   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

^c GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247516983     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1701_8     Document Type: Article

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