Consumer response to polysemous brand slogans

Journal of Consumer Research

Volumn 33, Issue 4, 2007, Pages 515-522

  Dimofte, Claudiu V ^a   Yalch, Richard F ^b  

^a GEORGETOWN UNIVERSITY   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33947254616     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/510225     Document Type: Article

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