Customer loyalty in clusters: Perceived value and satisfaction as antecedents

Journal of Business-to-Business Marketing

Volumn 16, Issue 3, 2009, Pages 276-316

  Callarisa Fiol, Luis J ^a   Bigne Alcaniz, Enrique ^b   Moliner Tena, Miguel A ^a   Garcia, Javier Sanchez ^a  

^a UNIVERSITAT JAUME I   (Spain)

^b UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Cluster; Emotional value; Loyalty; Perceived value; Satisfaction; Social value

Indexed keywords

EID: 70449633634     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/10517120802496878     Document Type: Article

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