Disloyalty: A closer look at non-loyals

Journal of Consumer Marketing

Volumn 17, Issue 6, 2000, Pages 538-547

  Rowley, Jennifer ^a   Dawes, Jillian ^b  

^a EDGE HILL UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF NORTHAMPTON   (United Kingdom)

Author keywords

Brands; Consumer behaviour; Consumer marketing; Customer loyalty; Market segmentation

Indexed keywords

EID: 0041036159     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760010349948     Document Type: Article

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