Relationship marketing in Japan: The buyer-supplier relationships of four automakers

Journal of Business and Industrial Marketing

Volumn 14, Issue 2, 1999, Pages 118-129

  Kim, Jai Beom ^a   Michell, Paul ^b  

^a Myong Ji University   (South Korea)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Car manufacturers; Channel relations; Industrial marketing; Japan; Relationship marketing; Trust

Indexed keywords

EID: 0012793233     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629910258991     Document Type: Article

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