Buyer attentiveness in buyer-supplier relationships

Industrial Marketing Management

Volumn 34, Issue 1, 2005, Pages 53-61

  Bonner, Joseph M ^a   Calantone, Roger J ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Attentiveness; Customer equity; Customer profitability; Relationship marketing

Indexed keywords

EID: 10344249477     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.07.003     Document Type: Article

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