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Volumn 33, Issue 8, 2004, Pages 731-742

Industrial manufacturer - Customer relationships: The discriminating role of the buying situation

Author keywords

Business relationship; Buying situation; Industrial marketing; Relationship atmosphere

Indexed keywords


EID: 7044286446     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.01.004     Document Type: Article
Times cited : (26)

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