Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance

Industrial Marketing Management

Volumn 38, Issue 8, 2009, Pages 872-882

  Troilo, Gabriele ^a   De Luca, Luigi M ^b   Guenzi, Paolo ^a  

^a BOCCONI UNIVERSITY   (Italy)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Customer oriented culture; Dispersion of influence; Marketing Sales integration; Marketing Sales interface; Superior customer value

Indexed keywords

EID: 70449530840     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.06.009     Document Type: Article

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