Cultural frames that drive sales and marketing apart: An exploratory study

Journal of Business and Industrial Marketing

Volumn 21, Issue 6, 2006, Pages 386-394

  Beverland, Michael ^a   Steel, Marion ^b   Dapiran, G Peter ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Integration; Marketing; Organizational culture; Qualitative research; Sales; Selling

Indexed keywords

EID: 33748806834     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620610690146     Document Type: Article

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