The antecedents and consequence of functional and dysfunctional conflict between Marketing Managers and Sales Managers

Industrial Marketing Management

Volumn 36, Issue 8, 2007, Pages 1118-1129

  Massey, Graham R ^a   Dawes, Philip L ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

Author keywords

Cross functional relationships; Functional and dysfunctional conflict; Marketing sales relationships; Perceived relationship effectiveness

Indexed keywords

EID: 34548850022     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.05.017     Document Type: Article

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