Marketing and sales: Optimization of a neglected relationship

Journal of Business & Industrial Marketing

Volumn 21, Issue 6, 2006, Pages 338-345

  Matthyssens, Paul ^a   Johnston, Wesley J ^b  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Integration; Marketing; Sales; Sales management

Indexed keywords

EID: 33748764409     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620610690100     Document Type: Article

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