An empirical investigation into the impact of relationship selling and LMX on salespeople's behaviours and sales effectiveness

European Journal of Marketing

Volumn 43, Issue 7, 2009, Pages 1053-1075

  Paparoidamis, Nicholas G ^a   Guenzi, Paolo ^b  

^a IESEG SCHOOL OF MANAGEMENT   (France)

^b BOCCONI UNIVERSITY   (Italy)

Author keywords

Behaviour; Customer orientation; Relationship marketing; Sales force; Sales performance

Indexed keywords

EID: 70349625310     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910961515     Document Type: Article

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