Explicit donations and inferred endorsements: Do corporate social responsibility initiatives suggest a nonprofi t organization endorsement?

Journal of Advertising

Volumn 38, Issue 3, 2009, Pages 113-126

  Bower, Amanda B ^a   Grau, Landreth Stacy ^b  

^a WASHINGTON AND LEE UNIVERSITY   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69849109996     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380308     Document Type: Article

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