Advertising disclosures: Clear and conspicuous or understood and used?

Journal of Public Policy and Marketing

Volumn 23, Issue 2, 2004, Pages 183-192

  Stewart, David W ^a   Martin, Ingrid M ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11144270964     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.23.2.183.51405     Document Type: Article

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