Internet seals of approval: Effects on online privacy policies and consumer perceptions

Journal of Consumer Affairs

Volumn 36, Issue 1, 2002, Pages 28-49

  Miyazaki, Anthony D ^a   Krishnamurthy, Sandeep ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b UNIVERSITY OF WASHINGTON BOTHELL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036252879     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2002.tb00419.x     Document Type: Review

References (43)

1. Bailey, Joseph P. and Yannis Bakos. 1997. An Exploratory Study of the Emerging Role of Electronic Intermediaries. International Journal of Electronic Commerce, 1 (Spring): 7-20.
2. Beltramini, Richard F. and Edwin R. Stafford. 1993. Comprehension and Perceived Believability of Seals of Approval Information in Advertising. Journal of Advertising, 22 (September):3-13.
3. Benassi, Paola. 1999. TRUSTe: An Online Privacy Seal Program. Communications of the ACM, 42 (February):56-59.
4. Bennett, James T and Kevin F. McCrohan. 1993. Public Policy Issues in the Marketing of Seals of Approval for Food. Journal of Consumer Affairs, 27 (2):397-415.
5. Bergen, Mark, Shantanu Dutta, and Orville C. Walker, Jr. 1992. Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories. Journal of Marketing, 56 (July):1-24.
6. BBBOnLine.2000(a). Homepage http://www.bbbonline.org accessed November 2, 2000.
7. Boulding, William and Amna Kirmani. 1993. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? Journal of Consumer Research, 20 (June):111-23.
8. Caudill, Eve M. and Patrick E. Murphy. 2000. Consumer Online Privacy: Legal and Ethical Issues. Journal of Public Policy & Marketing, 19 (Spring):7-19.
9. CNN. 2000. Analysis: Who Cares About Amazon.com's Privacy Policy? http://www.cnn.com/2000/TECH/computing/10/02/amazon.privacy.idg/index.html (October 2).
10. Cox, D.F. and S.U. Rich. 1964. Perceived Risk and Consumer Decision Making - The Case of Telephone Shopping. Journal of Marketing Research, 1, 32-39.
11. Culnan, Mary J. 1999. Georgetown Internet Privacy Policy Survey: Report to the Federal Trade Commission (June), http://www.msb.edu/faculty/culnanm/ gippshome.html (accessed July 27, 1999).
12. Culnan, Mary J. 2000. Protecting Privacy Online: Is Self-Regulation Working? Journal of Public Policy & Marketing, 19 (Spring):20-26.
13. Culnan, Mary J. and Pamela K. Armstrong. 1999. Information Privacy Concerns, Procedural Fairness and Impersonal Trust: An Empirical Investigation. Organizational Science, 10 (January): 104-5.
14. Federal Trade Commission. 1998(a). FTC Releases Report on Consumers' Online Privacy. FTC Press Release dated June 4, 1998, FTC File No. 954-4807.
15. Federal Trade Commission. 1998(b). Consumer Privacy on the World Wide Web, prepared statement presented to the Subcommittee on Telecommunications, Trade and Consumer Protection of the House Committee on Commerce, United States House of Representatives, July 21, Washington, DC.
16. Federal Trade Commission. 2000. Privacy Online: Fair Information Practices in the Electronic Marketplace, Report to Congress, May 2000, available at http://www.ftc.gov.... (accessed June 2, 2000).
17. Garella, Paolo G. and Martin Peitz 2000, Intermediation Can Replace Certification, Journal of Economics and Management Strategy, 9 (Spring): 1-24.
18. Grossman, Randi Priluck. 1997. Co-Branding in Advertising : Developing Effective Associations. Journal of Product and Brand Management, 6 (3).
19. Huffman, Donna L., Thomas P. Novak, and Marcos Peralta. 1999. Building Consumer Trust Online. Communications of the ACM, 42 (April):80-85.
20. The Industry Standard. 1999. Ecommerce Spotlight: Building Trust Online, 47(February 1).
21. Jarvis, Steve. 2000. Companies Tell All About Consumer Privacy. Marketing News, 34 (December 4):3.
22. Kamins, Michael A. and Lawrence J. Marks. 1991. The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar or Unfamiliar Brands. Journal of the Academy of Marketing Science, 19 (Summer): 177-85.
23. Kirmani, Amna. 1990. The Effect of Perceived Advertising Cost on Brand Perceptions. Journal of Consumer Research, 17 (September):160-71.
24. Krishnamurthy, Sandeep. 2001. An Empirical Study of the Causal Antecedents of Customer Confidence in E-Tailers. First Monday, 6 (January), available at: http://firstmonday.org/issues/ issue6_1/krishnamurthy/index.html.
25. Laric, Michael V. and Dan Sarel. 1981. Consumer (Mis)perceptions and Usage of Third Party Certification Marks, 1972 and 1980: Did Public Policy Have an Effect? Journal of Marketing, 45 (3):135-42.
26. Lash, Alex. 2000. TRUSTe Cracks the Whip. March 22, available at: http://www.thestandard.com/ article/display/01151,13238.00.html.
27. Machrone, Bill. 1998. Trust Me? PC Magazine, June 9, 85.
28. McCullagh, Declan. 1999. Is TRUSTe Trustworthy? (November 5), available at: http://www. wired.com/news/politics/0,1283,32329,00.html.
29. Milne, George R. and Maria-Eugenia Boza. 1999. Trust and Concern in Consumers' Perceptions of Marketing Information Management Practices. Journal of Interactive Marketing, 13 (1):5-24.
30. Miyazaki, Anthony D. and Ana Fernandez. 2000. Internet Privacy and Security: An Examination of Online Retailers. Journal of Public Policy & Marketing, 19 (Spring):54-61.
31. Miyazaki, Anthony D. and Ana Femandez. 2001. Consumer Perceptions of Privacy and Security Risks for Online Shopping. Journal of Consumer Affairs, 35 (Summer):27-44.
32. Morgan, Robert M. and Shelby D. Hunt. 1994. The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58 (July), 20-38.
33. Nelson, Phillip. 1970. Information and Consumer Behavior. Journal of Political Economy, 78 (March/April):311-29.
34. Palmer, Jonathan W., Joseph P. Bailey, and Sanier Faraj. 2000. The Role of Intermediaries in the Development of Trust on the WWW: The Use and Prominence of Trusted Third Parties and Privacy Statements. Journal of Computer-Mediated Communication, 5 (March), available at http://www.ascusc.org/jcmc/vol5/issue3/ palmer.html (accessed July 3, 2000).
35. Park C. Whan, SungYoul Jun, and Allan D. Shocker. 1996. Composite Branding Alliances: An Investigation of Extension and Feedback Effects. Journal of Marketing Research, 33 (November): 453-66.
36. Parkinson, Thomas L. 1975. The Role of Seals and Certifications of Approval in Consumer Decision-Making, Journal of Consumer Affairs, 9 (Summer), 1-16.
37. Rohm, Andrew J. and George R. Milne. 1998. Emerging Marketing and Policy Issues. In Electronic Commerce: Attitudes and Beliefs of Internet Users, in Marketing and Public Policy Proceedings, Vol. 8, Alan Andreasen, Alex Simonson, and N. Craig Smith, eds. Chicago: American Marketing Association, 73-79.
38. Sheehan, Kim Bartel and Mariea Grubbs Hoy. 2000. Dimensions of Privacy Concern Among Online Consumers, Journal of Public Policy & Marketing, 19 (Spring), 62-73.
39. Spence, Homer, E., James F. Engel, and Roger D. Blackwell. 1970. Perceived Risk in Mail- Order and Retail Store Buying, Journal of Marketing Research, 1 (August):364-69.
40. The Standard. 2000. TrustE to File Anti-privacy Suit Against Toysmart. http://www.thestandard. com/article/display/0,1151,16577,0.html.
41. Teisl, Mario F., Brian Roe, and Alan S. Levy. 1999. Ecocertification: Why It May Not Be a "Field of Dreams." American Journal of Agricultural Economics, 81 (5):1066-71.
42. TRUSTe. 2000(a). The TRUSTe Story, http://www.truste.com/about/ about_truste.html accessed November 2, 2000.
43. TRUSTe 2000(b). TRUSTe Unveils European Union Safe Harbor Privacy Seal Program: World's Largest Privacy Certification Program Makes Landmark Move to Provide Global Online and Offline Dispute Resolution, http://www.truste.com/ about/about_eu.html (accessed November 2, 2000).