Third-party organization endorsement of products: An advertising cue affecting consumer prepurchase evaluation of goods and services

Journal of Advertising

Volumn 30, Issue 4, 2001, Pages 41-57

  Dean, Dwane Hal ^a,c   Biswas, Abhijit ^b,d  

^a EAST CAROLINA UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

^c LOUISIANA STATE UNIVERSITY   (United States)

^d UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039782360     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673650     Document Type: Review

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