Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages?

Journal of Consumer Research

Volumn 31, Issue 1, 2004, Pages 199-208

  Shiv, Baba ^a   Britton, Julie A Edell ^b   Payne, John W ^b  

^a UNIVERSITY OF IOWA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4043172027     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/383435     Document Type: Article

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