Consumer responses to corporate social responsibility (CSR) initiatives: Examining the role of brand-cause fit in cause-related marketing

Journal of Advertising

Volumn 36, Issue 2, 2007, Pages 63-74

  Xiaoli, Nan ^a   Kwangjun, Heo ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547317337     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360204     Document Type: Article

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