Relatedness, prominence, and constructive sponsor identification

Journal of Marketing Research

Volumn 36, Issue 3, 1999, Pages 299-312

  Johar, Gita Venkataramani ^a   Pham, Michel Tuan ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033238419     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152078     Document Type: Article

References (38)

1. Agresti, Alan (1996), An Introduction to Categorical Data Analysis. New York: John Wiley & Sons.
2. Bazerman, Max H. (1994), Judgment in Managerial Decision Making, 3d ed. New York: John Wiley & Sons.
3. Broniarczyk, Susan M. and Joseph W. Alba (1994), "The Importance of the Brand in Brand Extension," Journal of Marketing Research, 31(May), 214-28.
4. Chapman, Loren J. and Jean P. Chapman (1967), "The Genesis of Popular but Erroneous Psychodiagnostic Observations," Journal of Abnormal Psychology, 72 (3), 193-204.
5. Crimmins, James and Martin Horn (1996), "Sponsorship: From Management Ego Trip to Marketing Success," Journal of Advertising Research, 36 (July/August), 11-21.
6. Glass, Arnold L. and David Waterman (1988), "Predictions of Movie Entertainment Value and the Representativeness Heuristic," Applied Cognitive Psychology, 2 (3), 173-79.
7. Hawkins, Scott A. and Stephen J. Hoch (1992), "Low-Involvement Learning: Memory Without Evaluation," Journal of Consumer Research, 19 (September), 212-25.
8. Hoch, Stephen J. and Young-Won Ha (1986), "Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, 13 (September), 221-33.
9. Hoyer, Wayne D. and Steven P. Brown (1990), "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, 17 (September), 141-48.
10. Jacoby, Larry L. (1983), "Perceptual Enhancement: Persistent Effects of an Experience," Journal of Experimental Psychology: Learning, Memory, and Cognition, 9 (1), 21-38.
11. _, Colleen Kelley, Judith Brown, and Jennifer Jasechko (1989), "Becoming Famous Overnight: Limits on the Ability to Avoid Unconscious Influences of the Past," Journal of Personality and Social Psychology, 56 (3), 326-38.
12. Johar, Gita Venkataramani (1995), "Consumer Involvement and Deception from Implied Advertising Claims," Journal of Marketing Research, 32 (3), 267-79.
13. _ (1996), "Intended and Unintended Effects of Corrective Advertising on Beliefs and Evaluations: An Exploratory Analysis," Journal of Consumer Psychology, 5 (3), 209-30.
14. Johnson, Marcia K., Shahin Hashtroudi, and D. Stephen Lindsay (1993), "Source Monitoring," Psychological Bulletin, 114 (1), 3-28.
15. Jones, G.V. (1987), "Independence and Exclusivity Among Psychological Processes: Implications for the Structure of Recall," Psychological Review, 94 (2), 229-35.
16. Joordens, Steve and Philip M. Merikle (1993), "Independence or Redundancy? Two Models of Conscious and Unconscious Influences," Journal of Experimental Psychology: General, 122 (4), 462-67.
17. Kahneman, Daniel and Amos Tversky (1973), "On the Psychology of Prediction," Psychological Review, 80 (4), 237-51.
18. Kirmani, Amna (1990), "The Effect of Perceived Advertising Costs on Brand Perceptions," Journal of Consumer Research, 17 (September), 160-71.
19. _ and Peter Wright (1989), "Money Talks: Perceived Advertising Expense and Expected Product Quality," Journal of Consumer Research, 16 (December), 344-53.
20. Loftus, Elizabeth F., J. Feldman, and R. Dashiell (1995), "The Reality of Illusory Memories," in Memory Distortion: How Minds, Brains and Societies Reconstruct the Past, D.L. Schacter et al., eds. Cambridge, MA: Harvard University Press, 47-68.
21. Mandler, George, Yoshio Nakamura, and Billie Jo Shebo Van Zandt (1987), "Nonspecific Effects of Exposure on Stimuli that Cannot be Recognized," Journal of Experimental Psychology: Learning, Memory and Cognition, 13 (4), 646-48.
22. Meenaghan, Tony (1994), "Ambush Marketing: Immoral or Imaginative Practice?" Journal of Advertising Research, 34 (September/October), 77-88.
23. Mervis, Carolyn B. and Eleanor Rosch (1981), "Categorization of Natural Objects," in Annual Review of Psychology, Vol. 32, Mark R. Rosenzweig and Lyman W. Porter, eds. Palo Alto, CA: Annual Review Inc., 89-115.
24. Meyers-Levy, Joan and Alice M. Tybout (1989), "Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, 16 (June), 39-54.
25. Millman, Ivor (1995), "Broadcast Sponsorship - The Viewers' Views - What Does It Do for Sponsors?" in Seminar on Advertising, Sponsorship and Promotions: Understanding and Measuring the Effectiveness of Commercial Communication. Amsterdam: ESOMAR, 125-45.
26. Nelson, Philip (1974), "Advertising as information," The Journal of Political Economy, 82 (4), 729-54.
27. Nisbett, Richard E. and Timothy DeCamp Wilson (1977), "Telling More than We Can Know: Verbal Reports on Mental Processes," Psychological Review, 84 (3), 231-59.
28. Pham, M. Tuan (1992), "Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli," in Advances in Consumer Research, Vol. 19, John F. Sherry and Brian Sternthal, eds. Provo, UT: Association for Consumer Research, 85-93.
29. _ and Gita Venkataramani Johar (1997), "Contingent Processes of Source Identification," Journal of Consumer Research, 24 (December), 249-65.
30. _ and _ (1999), "Prominence Effects in Constructive Sponsor Identification," working paper, Graduate School of Business, Columbia University.
31. _ and Marc Vanhuele (1997), "Analyzing the Memory Impact of Advertising Fragments," Marketing Letters, 8 (4), 407-18.
32. Pracejus, John W. (1998), "An Inference-Based Model of Building Brand Equity Through Sponsorship," doctoral dissertation, Marketing Department, University of Florida, Gainesville.
33. Rindfleisch, Arie and J. Jeffrey Inman (1998), "Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?" Marketing Letters, 9 (1), 5-19.
34. Rosch, Eleanor and C. Mervis (1975), "Family Resemblances: Studies in the Internal Structure of Categories," Cognitive Psychology, 1 (4), 382-439.
35. Schacter, Daniel L., Kenneth A. Norman, and Wilma Koustaal (1998), "The Cognitive Neuroscience of Constructive Memory," Annual Review of Psychology, 49, 289-318.
36. Slovic, Paul and Sarah Lichtenstein (1971), "Comparison of Bayesian and Regression Approaches to the Study of Information Processing in Judgment," Organizational Behavior and Human Performance, 6 (6), 649-744.
37. Stipp, Horst and Nichola P. Schiavone (1996), "Modeling the Impact of Olympic Sponsorship on Corporate Image," Journal of Advertising Research, 36 (July/August), 22-28.
38. The Wall Street Journal (1998), "Public Is Confused on Olympic Sponsors," (February 18), B8.