An application of Roger's innovation model: Use of the internet to purchase apparel, food, and home furnishing products by small community consumers

Clothing and Textiles Research Journal

Volumn 21, Issue 4, 2003, Pages 185-196

  Johnson, Kim K P ^a   Lennon, Sharron J ^b   Jasper, Cynthia ^c   Damhorst, Mary Lynn ^d   Lakner, Hilda Buckley ^e  

^a UNIVERSITY OF MINNESOTA   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

^d IOWA STATE UNIVERSITY   (United States)

^e UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Apparel; Food; Home furnishings; Innovation; Internet; Small community consumers

Indexed keywords

CONSUMER RESEARCH; E-COMMERCE; INTERNET; SALES; THEORETICAL ANALYSIS;

EID: 0043022244     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X0402100405     Document Type: Article

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