Motivations for television shopping: Clothing purchase frequency and personal characteristics

Clothing and Textiles Research Journal

Volumn 21, Issue 2, 2003, Pages 63-74

  Lennon, Sharron J ^a   Sanik, Margaret M ^a   Stanforth, Nancy F ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b KENT STATE UNIVERSITY   (United States)

Author keywords

Clothing; Motivation; Television shopping

Indexed keywords

BUYING; CLOTHING INDUSTRY; CONSUMER RESEARCH; RETAILING;

EID: 0038181117     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X0302100202     Document Type: Article

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