Constructing a corporate social responsibility reputation using corporate image advertising

Australasian Marketing Journal

Volumn 17, Issue 2, 2009, Pages 106-114

  Pomering, Alan ^a   Johnson, Lester W ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Consumers; Corporate image advertising; Corporate social responsibility; Reputation; Scepticism

Indexed keywords

EID: 68049099273     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2009.05.006     Document Type: Article

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