Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 457-484

  Maignan, Isabelle ^a,b   Ferrell, O C ^a,b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Consumer marketing; Corporate culture; Ethics; Internal marketing; Stakeholders

Indexed keywords

EID: 0344426029     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110382110     Document Type: Review

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