A content analysis of animation in television advertising

Journal of Advertising

Volumn 12, Issue 4, 1983, Pages 20-41

  Bush, Alan J ^a   Hair, Joseph F ^a   Bush, Robert P ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002419719     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1983.10672859     Document Type: Article

References (7)

1. Boddewyn, J. and Katherin Marton. Comparison Advertising, New York: Hastings House, 1978.
2. Frazer, Charles. “Toward aDefinitionof Creative Strategy,” paper presented at American Academy of Advertising Annual Conference, April 1983.
3. Heckler, Terry. Heckler Associates, Seattle, Washington. Heckler Associates creates the television commercials for Rainier. Observations are based on personal communications with the author.
4. Ogilvy, David. Confessions of an Advertising Man, New York: Ballantine, 1963. Particularly Chapter 5, pp. 78-91.
5. Reeves, Rosser. Reality in Advertising, New York: Alfred Knopf, 1961. Especially Chapter 13, pp. 46-69.
6. Ries, AI and Jack Trout. Positioning: The Battle for Your Mind, New York: McGraw-Hill, 1981.
7. Schwartz, Tony. The Responsive Chord, Garden City, NY: Anchor Books, 1973.