Individual determinants of brand affect: The role of the personality traits of extraversion and openness to experience

Journal of Product and Brand Management

Volumn 15, Issue 7, 2006, Pages 427-434

  Matzler, Kurt ^a   Bidmon, Sonja ^b   Grabner Kräuter, Sonja ^b  

^a JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

^b UNIVERSITY OF KLAGENFURT   (Austria)

Author keywords

Brand loyalty; Personality

Indexed keywords

EID: 33751204712     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610712801     Document Type: Article

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