Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: A comparison of Bulgaria, Romania, and Ukraine

Journal of Euromarketing

Volumn 11, Issue 1, 2002, Pages 7-35

  Marinov, Marin Alexandrov ^a   Marinova, Svetla Trifonova ^b   Manrai, Lalita A ^a   Manrai, Ajay K ^c  

^a University of Gloucester shire   (United Kingdom)

^b Birmington University

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

Business; Central and Eastern Europe; Consumer behavior; Culture; Marketing; Marketing strategy

Indexed keywords

BUSINESS; COMMUNISM; CULTURAL INFLUENCE; MARKETING;

BULGARIA; ROMANIA; UKRAINE;

EID: 0036381176     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v11n01_02     Document Type: Article

References (35)

1. Wary hope on Eastern Europe
2. A perspective of marketing in Central and Eastern Europe
3. Toward the contextualization of consumer behavior
4. Intercultural management in Eastern Europe
5. The silent language of overseas business
6. Relationship marketing approaches in changing Russian markets
7. How the fall of the iron curtain has affected consumers' perceptions of urban and rural quality of life in Romania
8. Characteristics and conditions of entrepreneurship in Eastern Europe
9. The response of the 'new consumer' to promotion in the transition economies of the former soviet bloc
10. Culture and congruence: The fit between management practices and National culture
11. Creating a marketing orientation
12. Values and social system
13. Transforming the customer in Russia and Eastern Europe
14. Global standardization as a success formula for marketing in Central and Eastern Europe
15. Democracy is inevitable
16. Market entry and marketing strategies for Eastern Europe
17. Marketing challenges faced by transitional economy countries