Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: A comparison of Bulgaria, Romania, and Ukraine

Journal of Euromarketing

Volumn 11, Issue 1, 2002, Pages 7-35

  Marinov, Marin Alexandrov ^a   Marinova, Svetla Trifonova ^b   Manrai, Lalita A ^a   Manrai, Ajay K ^c  

^a Cheltenham Gloucester College of Higher Education   (United Kingdom)

^b Birmington University

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

Business; Central and Eastern Europe; Consumer behavior; Culture; Marketing; Marketing strategy

Indexed keywords

BUSINESS; COMMUNISM; CULTURAL INFLUENCE; MARKETING;

BULGARIA; ROMANIA; UKRAINE;

EID: 0036381176     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v11n01_02     Document Type: Article

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