메뉴 건너뛰기




Volumn 18, Issue 5, 2001, Pages 509-520

A comparison of the purchasing and consumption behaviour of Slovenian and other Eastern European consumers

Author keywords

Consumer attitudes; Eastern Europe; International trade; Marketing; Slovenia

Indexed keywords


EID: 17144443759     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006043     Document Type: Article
Times cited : (22)

References (26)
  • 3
    • 0442302436 scopus 로고
    • Consumer patriotism in central and Eastern Europe is it true in daily life?
    • Second East and Central European Conference, ESOMAR, Warsaw
    • Damisch, P. (1995), "Consumer patriotism in central and Eastern Europe is it true in daily life?", in Towards a Market Economy: Beyond the Point of No Return, Second East and Central European Conference, ESOMAR, Warsaw, pp. 285-96.
    • (1995) Towards a Market Economy: Beyond the Point of No Return , pp. 285-296
    • Damisch, P.1
  • 4
    • 0442302438 scopus 로고
    • Bridging national and global marketing strategies through regional operations
    • Czinkota, M.R. and Ronkainen, I.A. (Eds), The Dryden Press, London
    • Daniels, J.D. (1995), "Bridging national and global marketing strategies through regional operations', in Czinkota, M.R. and Ronkainen, I.A. (Eds), Readings in Global Marketing, The Dryden Press, London, pp. 322-39.
    • (1995) Readings in Global Marketing , pp. 322-339
    • Daniels, J.D.1
  • 5
    • 0442286495 scopus 로고
    • Evolution of global marketing strategy: Scale, scope and synergy
    • Czinkota, M.R. and Ronkainen, I.A., The Dryden Press, London
    • Douglas, S.P. and Craig, S.C. (1995) "Evolution of global marketing strategy: scale, scope and synergy", in Czinkota, M.R. and Ronkainen, I.A., Reading in Global Marketing, The Dryden Press, London, pp. 53-72.
    • (1995) Reading in Global Marketing , pp. 53-72
    • Douglas, S.P.1    Craig, S.C.2
  • 6
    • 0041551110 scopus 로고
    • Consumers in the transition to a market economy: Hungary, 1989-1992
    • Feick, L., Coulter, R.H. and Price, L.L (1995) "Consumers in the transition to a market economy: Hungary, 1989-1992", International Marketing Review, Vol. 12 No. 5, pp. 18-34.
    • (1995) International Marketing Review , vol.12 , Issue.5 , pp. 18-34
    • Feick, L.1    Coulter, R.H.2    Price, L.L.3
  • 9
    • 0442302432 scopus 로고
    • Identification of global consumer segments: A behavioural framework
    • Czinkota, M.R. and Ronkainen, I.A. (Eds), The Dryden Press, London
    • Hassan, S.S. and Katsanis, L.P. (1995) "Identification of global consumer segments: a behavioural framework", in Czinkota, M.R. and Ronkainen, I.A. (Eds), Readings in Global Marketing, The Dryden Press, London, pp. 135-44.
    • (1995) Readings in Global Marketing , pp. 135-144
    • Hassan, S.S.1    Katsanis, L.P.2
  • 10
    • 0003003612 scopus 로고
    • Standardization of international marketing strategy: Some research hypothesis
    • Jain, S.C. (1989), "Standardization of international marketing strategy: some research hypothesis", Journal of Marketing, Vol. 53 No. 1, pp. 70-9.
    • (1989) Journal of Marketing , vol.53 , Issue.1 , pp. 70-79
    • Jain, S.C.1
  • 13
    • 85010577162 scopus 로고    scopus 로고
    • Value differences between Polish and Romanian consumers: A caution against using a regiocentric marketing orientation in Eastern Europe
    • Lascu, D.N., Manrai, L.A. and Manrai, A.K. (1996) "Value differences between Polish and Romanian consumers: a caution against using a regiocentric marketing orientation in Eastern Europe", Journal of International Consumer Marketing, Vol. 8 Nos 3-4 (http// proquest.umi.com)
    • (1996) Journal of International Consumer Marketing , vol.8 , Issue.3-4
    • Lascu, D.N.1    Manrai, L.A.2    Manrai, A.K.3
  • 14
    • 0001924296 scopus 로고
    • The globalization of markets
    • Levitt, T. (1983) "The globalization of markets", Harvard Business Review, Vol. 61 No. 3, pp. 92-102.
    • (1983) Harvard Business Review , vol.61 , Issue.3 , pp. 92-102
    • Levitt, T.1
  • 16
    • 0001251771 scopus 로고    scopus 로고
    • Standardization versus adaptation of advertising strategies
    • Papavassiliou, N. and Stathakopoulos, V. (1997) "Standardization versus adaptation of advertising strategies", European Journal of Marketing, Vol. 31 No. 7, pp. 504-27.
    • (1997) European Journal of Marketing , vol.31 , Issue.7 , pp. 504-527
    • Papavassiliou, N.1    Stathakopoulos, V.2
  • 17
    • 84986021500 scopus 로고    scopus 로고
    • Serving the euro-consumer a marketing challenge or a case for intervention?
    • Schmidt, R.A. and Pioch, E. (1996), "Serving the euro-consumer a marketing challenge or a case for intervention?", Marketing Intelligence & Planning, Vol. 14 No. 5, pp. 14-19.
    • (1996) Marketing Intelligence & Planning , vol.14 , Issue.5 , pp. 14-19
    • Schmidt, R.A.1    Pioch, E.2
  • 19
    • 0002908099 scopus 로고    scopus 로고
    • Marketing-mix standardization: Determinants of export performance
    • Shoham, A. (1996) "Marketing-mix standardization: determinants of export performance', Journal of Global Marketing, Vol. 10 No. 2, pp. 53-73.
    • (1996) Journal of Global Marketing , vol.10 , Issue.2 , pp. 53-73
    • Shoham, A.1
  • 21
    • 0346445623 scopus 로고
    • Beyond post-Perestroika Russia and post-Communism Eastern Europe: The impact of individualism and collectivism on attitudes to work, relationship and consumer choice
    • ESOMAR, Warsaw
    • Tower, R.K. and Cooper, P. (1995). "Beyond post-Perestroika Russia and post-Communism Eastern Europe: the impact of individualism and collectivism on attitudes to work, relationship and consumer choice", in Towards a Market Economy: Beyond the Point of No Return, second East and Central European Conference, ESOMAR, Warsaw, pp. 121-42.
    • (1995) Towards a Market Economy: Beyond the Point of No Return, Second East and Central European Conference , pp. 121-142
    • Tower, R.K.1    Cooper, P.2
  • 23
    • 38249007163 scopus 로고
    • A framework for constructing Euro-networks
    • Vandermerwe, S. (1993), "A framework for constructing Euro-networks", European Management Journal, Vol. 11 No. 1, pp. 55-61.
    • (1993) European Management Journal , vol.11 , Issue.1 , pp. 55-61
    • Vandermerwe, S.1
  • 24
    • 0038214536 scopus 로고    scopus 로고
    • The degree of standardization: A contingency framework for global marketing strategy development
    • Wang, C.L. (1996), "The degree of standardization: a contingency framework for global marketing strategy development", Journal of Global Marketing, Vol. 10 No. 1, pp. 89-107.
    • (1996) Journal of Global Marketing , vol.10 , Issue.1 , pp. 89-107
    • Wang, C.L.1
  • 25
    • 0442270854 scopus 로고
    • Branding in central and Eastern Europe - A quest for understanding
    • Second East and Central European Conference, ESOMAR, Warsaw
    • Williams, J. and Mather, M. (1995), "Branding in central and Eastern Europe - a quest for understanding", in Towards a Market Economy: Beyond the Point of No Return, Second East and Central European Conference, ESOMAR, Warsaw, pp. 267-84.
    • (1995) Towards a Market Economy: Beyond the Point of No Return , pp. 267-284
    • Williams, J.1    Mather, M.2
  • 26
    • 0037877045 scopus 로고    scopus 로고
    • Think and feel country clusters: A new approach to international advertising standardization
    • Zandpour, F. and Harich, K.R. (1996), "Think and feel country clusters: a new approach to international advertising standardization", International Journal of Advertising, Vol. 15 No. 3, pp. 325-44.
    • (1996) International Journal of Advertising , vol.15 , Issue.3 , pp. 325-344
    • Zandpour, F.1    Harich, K.R.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.