The role of corporate branding in a market driving strategy

International Journal of Retail and Distribution Management

Volumn 36, Issue 11, 2008, Pages 941-965

  Tarnovskaya, Veronika ^a   Elg, Ulf ^a   Burt, Steve ^b  

^a LUND UNIVERSITY   (Sweden)

^b UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Brands; Corporate branding; Marketing strategy; Russia

Indexed keywords

EID: 54849407772     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550810911692     Document Type: Article

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