Corporate Branding through External Perception of Organizational Culture

Corporate Reputation Review

Volumn 5, Issue 2-3, 2002, Pages 159-174

  Kowalczyk, S J ^a   Pawlish, M J ^b  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

^b LUND UNIVERSITY   (Sweden)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85017538772     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540172     Document Type: Article

References (0)