Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms

Industrial Marketing Management

Volumn 37, Issue 2, 2008, Pages 191-205

  Zahay, Debra L ^a   Peltier, Jimmy ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

Author keywords

Customer information management practices; Customer relationship management; Entrepreneurship; Inter functional coordination; Interactive marketing

Indexed keywords

EID: 39749124948     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.10.004     Document Type: Article

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