Antecedents and consequences of goal incongruity on new product development in five countries: A marketing view

Journal of Product Innovation Management

Volumn 20, Issue 3, 2003, Pages 233-250

  Xie, Jinhong ^b   Song, Michael ^a   Stringfellow, Anne ^c  

^a UNIVERSITY OF WASHINGTON   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

^c Garvin School of International Management   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CROSS-FUNCTIONAL INTEGRATION; GOAL INCONGRUITY;

DATA REDUCTION; INFORMATION ANALYSIS; MANAGERS; MARKETING; SOCIETIES AND INSTITUTIONS;

PRODUCT DEVELOPMENT;

EID: 2342588226     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5885.2003005     Document Type: Conference Paper

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