Covalence and ionic bonding in business-to-business relationships: Insights from chemistry

Industrial Marketing Management

Volumn 34, Issue 5, 2005, Pages 440-446

  Xie, Frank Tian ^a   Osmonbekov, Talai ^b   Johnston, Wesley ^c  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^c GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Bonding theory; Business relationships; Complementary resources; Dependence

Indexed keywords

EID: 20344379168     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.10.004     Document Type: Article

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