Marketing data, models and decisions

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 203-208

  Wedel, Michel ^a   Kamakura, Wagner ^b   Böckenholt, Ulf ^a,c  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b UNIVERSITY OF IOWA   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Hierarchical Bayes models; Integrated marketing models; Mixture models; Soft data; Transaction databases

Indexed keywords

EID: 0001297282     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00010-0     Document Type: Article

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