Consumers' perception of odd-ending prices with the introduction of the Euro

Journal of Product & Brand Management

Volumn 13, Issue 3, 2004, Pages 200-210

  Guido, Gianluigi ^a   Peluso, Alessandro ^a  

^a UNIVERSITY OF SALENTO   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993087830     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410538096     Document Type: Article

References (55)

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