On the heterogeneity of demand

Journal of Marketing Research

Volumn 35, Issue 3, 1998, Pages 384-389

  Allenby, Greg M ^a   Arora, Neeraj ^a   Ginter, James L ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032396082     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152035     Document Type: Article

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