Creating micro-marketing pricing strategies using supermarket scanner data

Marketing Science

Volumn 16, Issue 4, 1997, Pages 315-337

  Montgomery, Alan L ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Bayesian hierarchical models; Estimation; Micro marketing; Pricing; Retailing; Scanner data; Segmentation research

Indexed keywords

EID: 0031283666     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.16.4.315     Document Type: Article

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