Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product

Journal of International Business Studies

Volumn 24, Issue 2, 1993, Pages 291-306

  Chao, Paul ^a  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

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[No Author keywords available]

Indexed keywords

EID: 85023814623     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8490851     Document Type: Article

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